Using digital marketing tools to grow your afterschool programme.
Need new ways to market your afterschool programme? While flyers and newspaper ads have proven effective at reaching specific audiences, digital marketing tools like social media and email can expand your reach at a fraction of the cost.
Almost half of the world’s population is online and 2.8 billion people are active on social media, according to the Digital in 2017 Global Overview report. Digital marketing is a cost-effective way to target and communicate with prospective and current families right where they are – online. Depending on your budget, consider the following digital marketing tools and tactics to help grow your afterschool programme:
Social media advertising, particularly on Facebook, provides a huge opportunity to reach targeted audiences and boost your social media presence. Facebook’s Ads Manager allows users to segment audiences based on location, age, interests and behaviours, and run targeted ads for as little as $1 a day.
These tools are designed to boost productivity and lead to higher conversions (i.e., more programme registrations). For example, an email marketing automation system like MailChimp can automatically send a steady flow of emails to prospective families with programme updates, programme fees, success stories and other information to influence their decision to join your programme.
One-third of all online activity is spent watching videos. Incorporating it into your digital marketing efforts can significantly increase user actions, such as conversions and click-throughs. Videos are also a great tool for providing a first-hand look into your programme and how it impacts students, families and the community – attracting more families into your programme.
Search engine optimization (SEO)
If you have a programme website or publish content online about your programme, SEO can help it rank higher in search engines like Google, Bing and Yahoo. Why is that important? If a parent searches online for afterschool programmes in your area, your programme’s website could be the first result they find, which increases the chances of their child joining your programme.
Connect with prospective and current families on the devices they use most: smartphones and tablets. Using text messages, apps, mobile-friendly emails and other mobile marketing solutions to send special discounts, announcements and other information can help increase and retain student participation in your programme.
aimy Plus admin App
Another way to incorporate digital marketing into your overall marketing plan – is to use the aimy Plus admin app. Our unique aimy Plus admin app has an array of features that your staff will love. We have harnessed our extensive experience as world leading Childcare management software to continue bringing you innovative and efficient programmes.